Poor attribution and reporting
Attribution you can verify, order by order
TechResearchRadar lets ecommerce brands check every attributed order for themselves, an all-in-one marketing personalization platform where you can tweak attribution windows or exclude transactional messages with ease.
The problem
The customer journey disappears halfway through
Shoppers move between web, app, retail, and even chat, but most reporting only sees one channel at a time. Once a customer crosses that line, the tools lose the thread and the credit for the sale goes nowhere or goes to the wrong place.
What we hear from brands
a multi-boutique luxury retail group that loses visibility once customers move from the website into WhatsApp chats
a home decor brand unable to see the cross-channel funnel or compare in-store to online behavior
a hobby gaming retail chain without a single customer view, unable to link online and in-store events
The new way
Every marketing tool reports on itself, in one dashboard
Promotions, loyalty, website personalization, product recommendations, and lead forms each get their own performance report inside TechResearchRadar, so teams see exactly how each tool drives engagement and revenue without switching platforms to check.
Outcomes brands report
5.6x
growth in Memorial Day sale revenue year over year
2.6% to 12.4%
of sale revenue attributed to email during the promotion
+95%
growth in email sessions year over year
How it works
Onboarding that runs on your forward-deployed marketer's clock, not yours
You provide the keys
Access to your current tools and a signed-off plan are the two things your team contributes upfront.
99% of the work sits with your forward-deployed marketer
Data transfer, integration setup, and flow rebuilding are owned by your dedicated forward-deployed marketer from day one.
Your customers never see a gap
Because your old stack keeps running until cutover, there is no interruption in sending or tracking during the switch.
The platform
Built around orders, not around contacts
Generic marketing platforms treat a customer as a row with attributes. Here the model starts from carts, orders, and catalog, so questions about repeat purchase or category affinity are queries rather than projects.
Your forward-deployed marketer
What is actually done for you, not just talked about
Marketing strategy, data migration, flow and automation setup, and A/B test execution are all done-for-you with your forward-deployed marketer, not left as homework after a demo call.
Done-for-you marketing strategy
Done-for-you data migration and integration
Done-for-you flow, automation, and A/B test setup
Replace your stack
Replace the stack, not the results
The goal of consolidation is never fewer tools for their own sake, it is fewer tools that still do the job well. Brands moving off point solutions and onto TechResearchRadar report the functions they consolidated work as well as before, if not better, because they now share data natively.
Find out what a marketer would do first
Every account starts with a roadmap. Asking what would be on yours costs nothing and tells you a lot.